

In cleaning services for rental properties the biggest obstacle is not price, it is trust: the client hands the keys to their home to someone they do not know. Pina Housekeeping needed to convey professionalism at first glance and also serve a mixed audience in Thunder Bay where many owners communicate in English and others in Spanish.
I designed a digital presence focused on building trust: careful photography, services explained without fine print, and transparent pricing. The site is fully bilingual, so every visitor reads in their own language without friction, and contact is always one click away from any section.
The business went from having no presence of its own to a site that communicates credibility and answers the typical questions before the client has to ask them. Being bilingual, it serves both local audiences without barriers.
Development of a modern digital presence for Pina Housekeeping, focused on communicating professionalism, cleanliness, trust and easy contact. The site was designed to help the business showcase its services in an organized way and turn visitors into potential clients.
Role in the project
Web design and development, visual structure, content organization, responsive design and user experience optimization for a local cleaning company.
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